Our advisory company offers a range of services including a comprehensive asset management service, as well as various financial and operational services, in relation to the optimisation of hotel investment.
Hotel Asset Management
The main objective is to find the optimum strategy with regard to the existing asset. This exercise can lead us to a restructuring of the asset, a repositioning, or even an assessment of the existing activity versus a divestment.
The services include:
Advice for opening, changeover, repositioning or change of operator projects.
Search for operators and help with the call for tenders process.
Negotiation of lease, management or franchise agreements with the brand or operator selected.
Review of the statement of assets and CAPEX needs (investment and rehabilitation).
Control of compliance with applicable legislation (licence status, hotel classification, fire safety, hygiene, etc.).
Search for financing and support during negotiations with banks, investors, etc.
Assessment of the performance of the asset and compliance with current contracts.
Analysis of the operating results and recommendations for operational optimisation.
Hotel development and acquisition
Continuum Hotel Services has a multitude of contacts, which gives it privileged access to the development and acquisition of hotels.
We offer a property development service, taking charge of the construction risk until the hotel opens.
The services include:
Exploration and analysis of investment opportunities (search for land, buildings to convert).
Support in the negotiation of the purchase/sale of the building or site.
Choice and supervision of the Due Diligence necessary for the operation (geotechnical, topographic, archaeological, legal, social, financial, market study, etc.).
Selection of construction or development company and help with the call for tenders process.
Provision of architects specialised in hotel design and construction and Project Management service.
Search for financing and support during negotiations with banks, investors, etc.
Assistance in the creation of the structure, administration of the company/companies if necessary.
Search for operators and help with the call for tenders process. Negotiation of lease, management or franchise agreements with the brand or operator selected.
Hotel operational management
Continuum Hotel Services has a hotel team dedicated to interim or long-term management. Continuum Hotel Services has been referenced as a manager by internationally-renowned brands, and it works under franchise and is able to operate hotels without a brand.
The services include:
- Analysis and determination of personal needs by department.
- Recruitment.
- Preparation and monitoring of human resources policies.
- Negotiations with the trade unions or the works council.
- Overseeing the physical condition of the asset and the capital asset needs (CAPEX).
- Control of compliance with the relevant legislation including licences, legislation on disability, health and safety, etc.
- Examining of all agreements with third parties, particularly lease agreements, and entrepreneurs. Examining and approving all insurance policies.
- Monitoring of all activities of renovation and/or expansion for the repositioning of the asset.
- Accounting and operational review.
- Identification of the risks and appreciation of the existing internal control level.
- Presentation of all proposals to improve the security and comprehensive efficiency of operations.
- Support budget process.
- Analytical examination of the hotel’s results, the real performance in relation to the budget, previous years and other comparable assets.
- Analysis of balance and working capital needs.
- Preparation of budgets.
- Positioning of the product.
- Negotiation of distribution agreements.
- Management of the yield on prices for the general public.
Business strategy
Continuum Hotel Services offers a turnkey service to maximise the hotel’s revenue: we review the business strategy as well as the distribution of the assets in order to not only increase the sales potential, but also to control the distribution costs.
The services include:
SWOT analysis of the hotel and its competitors.
Analysis of the segmentation and identification of opportunities.
Optimising revenue management.
Sales & Marketing budget, analysis of the return on investment of commercial actions.
Analysis of distribution agreements.
Advice on IT systems in place with regard to management of distribution and maximising of revenue.
Proposal of a 3-year plan for a new business strategy.
Assistance or management of the change.